ram nayyar

Founder & Team Lead

• Coached the first ever gold-medal winning Canadian woman in Singles Badminton at the 2014 Commonwealth Games in Glasgow, Scotland.

• Coached the record breaking Canadian Olympic Badminton Team in 2012 that earned fourth place, the highest finish ever for Canada.

• Obtained the highest level of coaching in Canada as a Level 5 Chartered Professional Coach.

• A coach of coaches, teaching use of proper coaching methods rooted in research and knowledge for the past 15 years.

• Ram's specialty is to empower others by 'Teaching Fearlessness". The cornerstone of our company is to empower those we work with and help them accomplish their goals 

Deborah Shames & David Booth

Communication Lead

Deborah Shames and David Booth are co-founders of Eloqui, a Business Communication and Presentation Training firm based in Southern California. They are field-trained as directors and have translated performance techniques from the Entertainment Industry for the business professional. Eloqui training utilizes the latest research from Neuroscience on how to be memorable. They also draw on Impression Management from the field of Psychology.

Eloqui trains companies to deliver their competitive advantage. Their clients include TD Ameritrade, Amgen, Samsung, Hyundai, Mattel and Fisher-Price, as well as mid-level, law, financial and insurance firms. They also coach individuals to identify their strengths, utilize their authentic voice and drive business.

MARK RUBIN

Business Lead

Mark cannot dunk a basketball or count cards in Vegas, but he was born with an uncanny talent for visual thinking. Simply going through the process of "Business Visualization" helps people and organizations see with clarity. 

Mark has owned and grown several wildly successful national franchises and credits his achievements to his innovative method of business visualization.

Krista benoit

Brand Marketing Lead

Krista is a senior level action-oriented marketing & events freelancer who has more than 20 years’ experience working with 25+ different companies and organizations bringing new ideas, a creative approach and a professional and detail-oriented style.

In 2000, following seven years in marketing & events roles in both amateur and professional sport, Krista launched a consulting business, iSPARK Consulting, and assembled a team of like-minded professionals to offer marketing, communications, event planning/management, sponsorship, and fundraising, consulting and contract services.  

iSPARK’s clients include community-based sporting events, national and multi-sport organizations, not-for-profit associations and corporations. Krista does work with the Canadian Sport Tourism Alliance, the Canadian Paralympic Committee, Commonwealth Games Canada, Physical & Health Education Canada, the Canadian Association for the Advancement of Sport and Physical Activity, and more.  

Krista has also served on Mission Staff for several multi-sport games, including the 2000 and 2002 Paralympic Games in Sydney and Salt Lake City and the 2008 Commonwealth Youth Games in Pune, India. She is also an accomplished researcher and published author and regularly teaches and presents to students at the university and college level. 

RICHARD WAY

Sport Development Lead

Richard Way is the CEO of the Sport for Life Society and an architect of the Long-Term Athlete Development (LTAD) Framework. Richard has facilitated the use of Long-term Athlete Development Model for over 30 sports in more than 50 countries, and co-authored the book published by Human Kinetics called: Long-Term Athlete Development, with Istvan Balyi and Colin Higgs. 

Richard serves on the faculty of the Institute for Global Studies at the University of Delaware and is the President of the International Sport for Life Society. A thought leader on physical literacy, Richard is a founding member of the International Physical Literacy Association.

Additionally, he was the Director of Sport for Vancouver’s successful 2010 Winter Olympic Games Bid Corporation, a former commission member of the International Luge Federation, and former executive of the Canadian Luge Association. 

Richard represented Canada in nine Luge World Championships and was an All-Canadian West soccer star for the University of Calgary.  As well he is proud father of three aspiring athletes aged 18, 16 and 14.